I’m visual designer using my ten+ years in digital, print and motion work, with basic skills in UX. For the last two years, I’ve been working on AI Voice products, and have a foundational grasp of design for Amazon and Google products.

• Early on, I learned that while I loved to make compelling visual arguments, design must be user-oriented. While creating the first versions of FoxSports.com, we first overwhelmed users with choice, and I streamlined the interface to focus on the most in-demand news. That lesson was critical when I was hired to change the design and help reinvent the business strategy of nobok.com, a London-based sports company without a clear mission. I worked backward from user needs to shape our brand.

• Later, I got the chance to rebuild digital branding for the asset management division of one of the world’s largest banks. Their site had no clear structure, nor compelling message, and I organized their story in a way that was client-focused, so any potential customer could easily find a path through a complicated world.

I’m certain that Voice User Interfaces are the foundational future for user interaction, and am looking forward to helping them grow.

To that end, I view every job as an apprenticeship to learn from stakeholders. At the same time, I think I help clients learn who they’d like to be, and how to get them there.